Take-Two Buy Zynga in Fierce Deal; The European Parliament violates the GDPR

In today’s ExchangeWire-News Digest: Take-Two Interactive has agreed to buy all of the outstanding shares in FarmVille developer Zynga in a cash and stock transaction; the European Parliament was reprimanded for violating the GDPR rules; and Apple have announced plans to allow third-party app payment options in South Korea.

Take-Two to buy Zynga for massive $ 12.7 billion (£ 9.36 billion) deal


Take-Two Interactive, an American game publisher best known for developing Grand Theft Auto, has agreed to sell all of the outstanding shares in FarmVille developer Zynga in a cash-and-stock deal worth approximately 12.7 billion . USD (£ 9.36 billion) to buy. The transaction valued Zynga at $ 9.86 (£ 7.27) per share, 64% higher than its market close on Friday January 7th. Shareholders of the San Francisco-based platform will receive US $ 3.50 (£ 2.58) in cash and US $ 6.36 (£ 4.69) in common shares of Take-Two under the terms of the Agreement. The transaction, which is one of the largest gaming deals, aims to establish “Take-Two as the market leader in mobile gaming, with mobile expected to account for over 50% of net bookings in fiscal year 2023 (compared to an estimated 12th). % in fiscal year 2022). ”Zynga has actively acquired companies and mobile studios in recent years
summit and Rollic in 2020 and Real games (Multiplatform game developer) and Chart boost (mobile advertising platform) in 2021.

Strauss Zelnick, Take-Two CEO and Chairman, said, “We are excited to announce our transformative transaction with Zynga, which will greatly diversify our business and cement our leadership position in wireless, the fastest growing segment of the interactive entertainment industry. He adds, “This strategic combination brings together our industry-leading console and PC franchises with a market-leading, diversified mobile publishing platform with a rich history of innovation and creativity.”

According to Research from Accenture, the game industry can expect 400 million additional players in the next few years. The advent of smartphones has meant that mobile games can reach a higher percentage of people, opening up new opportunities in the industry. By early 2021, the gap between male and female players had narrowed, with 46% identifying as female and 52% as male.

“With this transformative transaction, we are embarking on a new journey that will allow us to create even better games, reach larger audiences and grow significantly as a leader in the next era of gaming,” commented Frank Gibeau, CEO of Zynga.

The European Parliament has violated the GDPR provisions

EUThe European Data Protection Supervisor (EDPS) has reprimanded the European Parliament for violating the GDPR provisions on its internal Covid-19 test website. Launched in September 2020, the website received a number of complaints filed by six MPs with the support of nonprofit noyb about deceptive cookie banners, as well as transparency and data complications. According to the decision, the website that uses Ecolog, a third party provider, deleted cookies related to Google Analytics and Stripe without ensuring adequate protection for the information transmitted to the USA. With regard to the Schrems II ruling of July 2020, appropriate levels of protection must be established before data transfers outside the European Union can take place.

The EDPS ordered the resolution of all outstanding issues within one month of the date of the decision. The ruling states that “Parliament reacted and cooperated consistently throughout the investigation into the complaint and that at the time of the decision most of the infringements had been remedied”.

Apple allows third-party payment options in South Korea


Apple has put forward plans to allow third-party payment options in South Korea, in accordance with
a law that bans major app store giants from coercing developers to use their in-app payment systems. Although the payment alternatives are not yet in effect, the Korea Communication Commission (KCC) plans to clarify the details, including reduced service fees, soon. The move comes just four months after South Korea ordered the iPhone maker to stop preventing app developers from using alternative payment methods. The KCC has requested that Apple and Google present compliance plans to comply with the ruling passed in August last year and entered into force in September.

According to Techcrunch, an Apple spokesperson commented, “We look forward to working with the KCC and our developer community on a solution that will benefit our Korean users.” They added, “Apple has great respect for the Koreans Laws and has a long history of working with the talented app developers in the country. Our work is always guided by making the App Store a safe and trustworthy place for our users to download the apps they love. “

Also on the news:

– Vocento goes into partnership with Smart. one

– Talon launches the London travel planning tool “Plan It”

– Former Voot manager Samir Karpe joins Paris-based Scibids

– Kao appoints the7stars to plan and buy media in the UK

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